Google ad-revenue beating TV
via Brand Republic
Google's UK ad revenue will overtake Channel 4's by the end of the year, according to the broadcaster's chief executive Andy Duncan.
The search giant, which acquired video-sharing site YouTube for $1.65bn (£884m) last month, will pull in around £900m of ad revenue in the UK by the end of the year according to Duncan, in comparison with Channel 4's estimated £800m.
The search giant, which acquired video-sharing site YouTube for $1.65bn (£884m) last month, will pull in around £900m of ad revenue in the UK by the end of the year according to Duncan, in comparison with Channel 4's estimated £800m.
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