Sunday, December 17, 2006

Prada Signs Up for Mobile Phone with LG Electronics


via (FWD)


"Prada has signed an agreement with Korean giant LG Electronics to develop an iconic mobile phone. The Italian brand is planning an advanced touch interface, which eliminates the conventional keypad, in a novel co-branding exercise. Prada’s goal is to “combine high-end technology with avant-garde design offering the best in both style and performance,” the Italian house said in a release.


Consumers will first be able to get their hands on the Prada phone in early 2007, with distribution rolling out across in Europe through Italy, UK, France, and Germany, followed by countries in Asia such as Hong Kong, Taiwan, and Singapore. Ironically, the Korean version won’t launch until the second quarter of 2007."

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