Friday, December 08, 2006

Fashion Baggage


"Fashion baggage", hmm might make a great title for my long planned, semi-fictional, account of working in fashion pr. Anyway this is really about a link-up between dull suitcase brand Samsonite and brit designer Matthew Williamson. I'm a sucker for this kind of marketing idea myself. (this via coolhunting):


Launched earlier this year, the limited edition version of the Signat Attaché Case, a collaboration between Samsonite Black Label and British fashion designer Matthew Williamson, is finally available online just in time for gift giving. Also re-released in orange, yellow and pink (see images here), the effort celebrates Samsonite's classic 1960's Signat Attaché Case. For the limited edition version, Williamson accented the cream exterior with a silver and flourescent pink leather sleeve for over the shoulder carrying. The interiors follow the same color scheme mixing pastel colors with fluorescent pink for contrast and combines two prints, one floral and one geometric. Both patterns were designed by Williamson and were featured in his Fall/Winter 06/07 apparel collection. Featuring an organized divider, an interior cosmetics pouch and a key charm, the limited edition bags (only 250 will be sold) are available online from Samsonite for $360.

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