Top Shop plays pass the parcel

man I love this idea (via fashion psfk)

"In a few weeks' time users of topshop.com will be emailed an invitation to 'pass the parcel'. The online game entitles each person to unwrap one virtual layer of wrapping paper to reveal a prize (a discount, free items etc) before getting the chance to forward the 'parcel' to a friend. With the top prize being a year's supply of Topshop clothes."