Heroin Chic

As an ex-East Londoner (uh the one in the UK) it's with some bitter irony that i've followed the spectacular rise of Pete Doherty as a global fashion icon. It seems the circle is now complete and the Hoxton guttersnipe has now launched his own fashion label. I was worried when I saw his name on trend presentations by a number of local retail clients (names withheld) now i truly despair. He is working with Manchester RocknRoll style label Gio-Goi. Meanwhile girlfriend Kate Moss is designing for Top Shop. Ah well I guess they need something to keep them busy...