Newsflash: PR is the devil's work

Most PR agencies in SA do measure coverage achieved by how much the advertising space would cost. However only heard of one agency that thought it was a good idea to issue a press release to the media harping on how much free coverage they'd manage to hoodwink. I shall have to add it to my list of things not to do with my spare office time - rather colour code the sample rail or something more useful and less dangerous. Like everyone needs an excuse to hate PR's even more than they do already. Doh!

Almost as interesting is the amount of interest it stirred on an obscure corner of Moneyweb.

"Advertising value equivalency? Before passing the barf bag, remember that society gets the media it deserves. So when image peddlers openly boast of “PR credibility” without fear of ridicule, something is clearly amiss. If embedded allies are any yardstick, sections of South African media are even sicker than pessimists fear.' 100m worth of deception.